31 March 2009

Miscela Logo Crisis


I am not sure what I am doing with my logo. I am having a hard time achieving the quality that I want. I am using india ink and then I bring it into illustrator. I want a hand drawn quality, but I also want it to be professional and clean. Clean and rugged at the same time.

4 comments:

  1. Again, great job working through this design problem, trying to come up with the best solution. The "M" from the second to last one seems most pleasing and related to the snail, but the accompanying text with that wordmark feels too wavelike or bubbly. Perhaps combine it with the 'iscela' from the second or third example– or just pick one and start applying it to an identity and see what happens. if you're stuck start on something new!

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  2. The spacing is much better in your wordmark, making it more legible from a further distance. Is the larger image, the one you are leaning towards more so than the other ones? The third one on the 2nd image has a more hand drawn quality. Try combining the iscela with the 2nd to last "M", as Angie said. I think this combination would represent what you are trying to accomplish. Great work :)

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  4. I like it. If the finished logo is the one by itself at the top, it would have been the one I would have chosen. The sharp edge M makes it look professional and the jagged edges at the end of the letters, especially noticeable on the lowercase a, gives it the hand drawn quality you were after.

    Nice work.

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