Miscela ID

Miscela's identity system emulates the shape of the snails shell as well as a meandering path, in an attempt to communicate the slow relaxed pace at Miscela. This is all done through die cuts (on the business card, the member card, the envelope, and the welcome booklet), as well as the pattern that will be applied to each piece of the communication system. The initial communication system consists of a welcome booklet for New Coop Members, which includes Miscela's story, What coop members mean to Miscela, a Miscela Member card, and a business card for Miscela. Additionally, the booklet will come in a envelope/package that emulates all of the design elements of the booklet. The communication application will be a menu for Miscela, in addition to the standards guide.

Images are yet to come.