Miscela Identity Inspiration

I like this identity because it demonstrates creative use of color and graphics. Something similar to this would work for Miscela's identity because of all of the different activities that Miscela offers to the public.

I like this for its simple application of color and type. The graphic is artistic and eye catching because of the way that each shape forms the greater shape of the monkey. I like this too because of the mosaic style, which I had envisioned for the Miscela logo during one of the stages of design.



Above is a compilation of identity systems that I found to be inspirational to the identity of Miscela. As I searched for identity systems that could inspire Miscela's identity I looked for systems that utilized color, abstract imagery, symbols, and/or patterns. The identity for Miscela needs to be playful, eclectic, artistic, and representative of the coop. Right now, imagery might play a role in Miscela's identity, but graphics will play more of an important role.

My initial thought on what I will need to create for Miscela's identity system consists of the following pieces: a menu, a website, napkins, pens, t-shirts, letterheads, envelopes, business cards, and magnets.

Stage 3 Miscela Logo Design

I'm having a hard time figuring out how to make Version 1 of my logo design work...but I do like this solution better than Version #2. I agree with Ange that perhaps the wordmark is the primary logo, while the snail becomes the supporting element to the restaurant. Does anyone think that I need to include "restaurant coop" in the wordmark, perhaps below it, so that people know what it is? Otherwise, right now it is really ambiguous. I'd love to hear anyone's thoughts on this. Also, for a tagline here are a few options so far:
"Miscela, The right blend. Food. Music. Art."
"Slow Your Roll."
"Stay a While"
"Our Place is Your Place."
"Together We Can Make It Better."
"The Right Mix"
"Get To Know Us."

Potential Color palettes

Colors & Logo refinements

After trying to create my logo in illustrator and not getting any satisfaction out of it, I chose to go to india ink and a brush, as well as micron pen in order to come up with a word mark that I could work from in illustrator.

Also,
Luke referred me to kuler.adobe.com to get inspiration for color for Miscela's logo. So I have been trying to come up with a warm color palette, but also something that is unique for an Italian restaurant, as most Italian restaurants have a very warm, rustic ambience.

Slow Food Logo

Below is the Slow Food logo and word mark. I love the snail. They beat me to it...

perhaps a tortoise would be appropriate more so than a snail, as I don't want people to get Miscela confused with Slow Food International since there is a Slow Food Minnesota chapter.

 

Slow Food Movement

I was doing more research on my logo in class today and discovered that Slow Food International's logo is a yellow snail. If I can differentiate my logo and my word mark enough, I don't think this should be a problem, anyone have any thoughts on this? The Slow Food movement was inspiration for the foundation of Miscela, so it sort of works.